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In the decade following this phenomenon, these products have become so popular that a recent survey found 65 percent of female consumers own a sex toy. And this boom is unlikely to taper off any time soon with the growing interest in sexual wellness and rise in sextech start-ups. This cursory overview of the laws surrounding product packaging, marketing, images and videos, product naming, and design and materials is only intended as informational. If you’re interested in how to sell sex toys in a manner that complies with laws, it’s best to seek counsel from a law expert.

Today, many businesses’ preferred means of marketing is social media. This popularity is because it’s a tool through which businesses can market while simultaneously building community. However, every social media platform has its own policies with which you must be in accordance.

At Forbes Vetted, we’ve researched, written and published roundups on dozens of wellness and self-care topics. A media buy refers to the purchasing of advertising from a media company like a newspaper, magazine, blog, website, or television network. There’s the big fish, male sex toys like a commercial during the Super Bowl, the cost of which is estimated to be one million dollars for five seconds. Instead, smaller, more targeted buys will be in your business’ price range and reach a more specific audience.

We-Vibe's compact sculpted vibrator features an ergonomic design with an applicator that adjusts to your own body as you explore its use. Reviewers indicated that it is on the quiet side (a bonus for indiscreet use!), and the vibrating motors in the gadget's tip make for fun use, even when alone. But the interactivity of this toy is impressive thanks to We-Vibe's mobile application, which means a partner can cycle through over eight different rhythms and speeds from afar. The online sex tech retailer is letting new customers save 10% on their first purchase when they enter their email address.

The Canada sex toys market is expected to witness significant growth over the forecast period, due to the increasing demand for adult toys. Online retailers have a significant presence in Canada due to the customer preference for discrete delivery and offers provided by these retailers. Popular online retailers in Canada include PinkCherry, NaughtyNorth, and Fantasia.

In particular, adult forums are an excellent place to purchase media buys. 92 percent of people say they trust word-of-mouth recommendations from friends and family over any other type of advertising. For this reason, referral marketing remains an extremely effective form of marketing.