How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

Those individuals, a mix of people who identify as cisgender, nonbinary, queer, heterosexual, and bisexual, range in age from early 20s to early 50s. Prior to participating in our tests, all of the panelists had used vibrators and were reliably able to achieve orgasm through vibrator use, though some were more experienced than others. We instructed our testers to use each toy themselves and to incorporate these toys into partner play when possible. We’ve also solicited long-term testing feedback from folks who bought their first vibrators based on the advice in this guide.

Outside of the realm of death, the elite of the Han dynasty was far from stuffy old aristocrats, either. The excavations also revealed two hollow bronze phallus-shaped objects that are believed to have been worn and used during sex to enhance the experience. They also found a trove of wine vessels, indicating that indulgence in the body’s desires and pleasure often played a central role in this highly spiritual culture. Explore Shop With Emily’s pleasure collections for solo sex and partner play. This toy is designed to mimic oral sex sensations and it's on mega sale right now. As a global high-end fun brand, SVAKOM aims to provide a premium sexual lifestyle for users around the globe.

Customer reviews attest to the Tor 2’s comfort both during solo and partnered use, with many noting how satisfied they are with the intensity of the ring. The Tor 2 is whisper-quiet and equipped with a travel lock mode, so you can confidently pack it on your next vacation. "This German-made brand not only has sleek design and super-sophisticated motors (its thrusting toys use magnets to pulsate, how cool is that?) but they get the extra plus in my book for how eco-conscious they are," says Finn. Fun Factory focuses on low-emissions production and extended battery life to help reduce lithium ion waste.

The Strategist’s best-selling vibrator, the Vibe from Maude, launched four years ago with a highly SFW gray-and-forest-green website that looks more like a place to buy linen goods or silk button-downs than sex toys. The Vibe is made with 100 percent platinum-grade silicone (Restriction of Hazardous Substances passed/FDA grade), has three speeds controlled via one button, comes in a small canvas zip pouch, and charges with a USB. Maude founder Éva Goicochea and co–creative director, dildos actress Dakota Johnson, recently launched a second egg-shaped vibrator called the Drop (see below).

"Masturbation sleeves are things that go over the penis that you can either thrust into, or move up and down with the help of your hand," Corrado explains. There’s also the Hot Octopuss Pulse Duo, which can be used with a partner with a vulva for a hot shared experience. Dubbed the first "Guybrator," this toy wraps around the penis and jacks it off using oscillation (or more specifically, something called "PulsePlate Technology"). Originally, they were designed to help vulva owners strengthen their pelvic floor muscles. "It’s legitimately hard for most people to put their arm between their legs and move their hand up and down really quickly," Corrado says. "Stainless steel and glass can also hold temperature, which means you can warm them up or make them cold to experience different temperatures and sensations," Finn says.
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