Top 10 Companies in Sex Toys Market in 2024 Shaping Global Industry Trends

AI is revolutionizing the industry with the launch of smart sex toys that can be controlled remotely. For instance, in January 2023, Lovense integrated ChatGPT API to launch the Lovense ChatGPT Pleasure companion. It can sync the company’s sex toys with the remote app and BLOOM’s audio erotica and can personalize the user experience based on emotional and physical experiences. Moreover, with the growing research on AI technology, the market has witnessed increasing demand for such AI-powered sex toys. Editors also spoke with a sex and relationship expert to better educate readers on how sex toys may enhance relationships and the role that they may play when lovers are apart. We inquired about the best ways to use these sexual devices and matched those qualifications against product specs for each toy listed in this guide.

Keep in mind that porous toys are a lot like your skin in that they have tiny holes — or pores — that can harbor bacteria even after cleaning. You may also be able to figure out what it’s made from based on certain features like flexibility, texture, and even smell. If you don’t have the OG packaging, you should be able to find details online by searching the product name or by visiting the retailer or manufacturer’s website.

Factors determining the influencer’s compensation include their follower count, whether the post is permanent or disappears within a timeframe, and the number of posts. North America held the largest revenue share of 33.24% in 2023, owing to the presence of numerous manufacturers and retailers providing easy access to products. Sex toy companies, such as Doc Johnson have manufacturing facilities in the U.S. and manufacture more than 75% of their products in the U.S. The company has R&D teams that provide continuous input for increasing its operations and output. The market has experienced increased attention from investors and private equity firms in recent times.

The Billy is made of silky silicone, and is 100% waterproof, so you can also use this baby in the shower. It feels amazing, whether you're playing with a partner or rocking it solo. Hartzell suggests a toy like this one, which focuses on deep stimulation without any penetration. This is because, as you age, you might notice changes in your vagina and a decreased sensitivity to penetrative stimulation you once responded to, she says. And at just $50, this oral sex simulator is more affordable than many suction vibes on the market. Whether or not they have partners, many people with vulvas can admit that there’s nothing like a little bit of oral stimulation a la cunnilingus.

The Aer is completely waterproof, and its exterior is made from a single piece of soft matte silicone. Because the toy is enveloped in seamless silicone, it is quick and easy to clean. This matte coating has a soft, suede-like texture that feels pleasant against the skin, though we recommend using it with plenty of water-based lube to reduce friction. You can easily wash the Purple Pleasure with gentle soap and water after use, as the toy has an IPX7 waterproof rating (it can safely remain submerged in water up to 1 meter deep for 30 minutes).

The sex toys market in the UK is expected to grow significantly over the forecast period. This can be attributed to easy access to a variety of adult and novelty stores. In the UK, the use of sex toys is believed to help develop a healthy and positive relationship with partners. The belief that the older generation has a lower sex drive is not common in Britain, a majority of the population from 45 years to 54 years have admitted to using sex toys. European countries, such as Germany, Italy, France, the UK, Denmark, and Belgium, are the leading contributors to the sex toys market in Europe.

Make your selection among vibrators, Inflatable Dildos, bullets, and eggs through to anal toys, male stimulators, bondage gear and plenty of other exciting treasures. The Inmi Vibrassage series features three vibrator models, each of which uses three individual tendrils to stimulate the clitoris. The two models we tested, the Fondle and the Caress, each have one stationary vibrating leg and two legs that rotate in circular motions to stimulate the clitoris. We preferred the longer handle of the Fondle, which made it easier and more ergonomically comfortable to use. Both testers who tried these toys said that using them involved a learning curve, and while one tester enjoyed the novel sensations and achieved orgasm using them, our other tester could not, even after multiple sessions.

African countries have a weak presence in the market for sex toys due to low awareness of sexual health. The market has experienced a significant degree of innovation in recent years. Technological advancements, changes in societal attitudes toward sexuality, and a growing emphasis on sexual wellness have contributed to a dynamic and innovative landscape within the industry. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to grow at a CAGR of 8.69% from 2024 to 2030.

Plus, the brand uses only recyclable cardboard materials in its packaging. We rounded up the 15 best sex toys to suit any preference and budget. Referral advertising is more organic in that it relies on a customer’s outstanding experience prompting them to rave to family and friends. However, there are ways businesses can push customers to refer their social circle to your desk chair sex position toy business. One such means is to reward customers with discounts or merchandise for each referral.

If you fail to adhere to a platform’s policies, your post can be taken down, your account suspended, or you can be banned from the platform. Social media platforms are a fantastic means of community building, but it’s important to collect followers’ email addresses so that you’ll have a means of communication outside of social media platforms. This ensures communication can continue even in the case of a deplatforming. When you read a review, if you buy through our links, we might get a commission from the brand (our full disclosure and promise here). However, our reviews are 100% transparent and unbiased, and if a toy does not meet our standards, we will let you know and offer alternatives.

The Sonnet is a fine toy, but our tester preferred the 5 Star Rabbit overall. The 5 Star Rabbit is also covered by a longer warranty (five years versus the Sonnet’s one). Since 2014 we’ve tested a handful of sub-$100 vibrators, finding many of them severely lacking in some respect. For example, we discovered that the Je Joue Mimi worked best on only one setting, and even then it produced uneven vibrations. The Satisfyer Pro 2, which stimulated with suction and seemed like a promising competitor for the Dame Aer, caused our testers occasional discomfort.
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